Global Head of Brand and Creative
Description
Responsibilities
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.
Why Join Us
At TikTok, our people are humble, intelligent, compassionate and creative. We create to inspire - for you, for us, and for more than 1 billion users on our platform. We lead with curiosity and aim for the highest, never shying away from taking calculated risks and embracing ambiguity as it comes. Here, the opportunities are limitless for those who dare to pursue bold ideas that exist just beyond the boundary of possibility. Join us and make impact happen with a career at TikTok.
As the Head of Brand and Creative, you'll not only have a deep understanding of how to accelerate our growth through branding at scale, but also a vision for how to tell our story while pushing for creative innovation. What you will be doing is simple: take ownership of all of our Brand and creative efforts, lead a world class marketing brand and creative team, work out the 10X playbook through relentless experimentation, switch on blitz-scaling mode, and establish a high-output brand & creative team to help us achieve our ambitious growth goals and turn our vision into reality.
You should be someone who's extremely motivated by driving and scaling growth exponentially and have a proven track record of doing so. You're excited and inspired by the possibility of fueling a rocket-ship business to 10X its impact in the world, as well as shaping the future of TikTok.
Responsibilities:
- Own the brand goals, creative strategy and execution across all markets, products, and channels globally.
- Identify both short and long term growth opportunities through data, research, and relentless experimentation, prioritize ruthlessly, and work alongside product, R&D, and a broader growth team to establish branding as one of the most formidable user growth drivers for TikTok.
- Own and develop the process of developing the brand on our journey to 10X; build programs and tools to empower the team to supercharge the impact and value of our company branding to our customers and partners.
- Build, lead, and support a world class brand and creative marketing team to turn your vision of creative direction and brand positioning for the company into reality.
- Partner closely with other regional and global marketing teams, as well as cross-functional counterparts to ensure seamless, consistent and high quality brand & creative executions
- Own, manage and streamline global and regional agency relationships, to drive thought leadership in creative ideation, innovation and development, while ensuring high quality output & efficient creative development and production.
- Ensure systems and processes are defined, reviewed, improved and maintained efficiently and effectively.
- Create bar-raising brand creative programs to support and reinforce our brand vision and business objectives.
Skills & Qualifications
- 15+ years in senior level creative roles within tech, entertainment or brand companies
- 10+ years experience leading large brand and creative teams and managing regional and/or global agency relationships
- Portfolio of work that showcases diversity and range of creative thinking and execution
- Led and managed high performing global teams
- A start-up spirit and drive to innovate and passion for our platform
- Able to allocate resources in the most efficient way and get things done under time pressure with high attention to details
TikTok is committed to providing reasonable accommodations during our recruitment process. If you need assistance or accommodation, please reach out to us at [email protected]
Job Information
The base salary range for this position in the selected city is $129580 - $297920 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
At ByteDance/TikTok our benefits are designed to convey company culture and values, to create an efficient and inspiring work environment, and to support ByteDancers to give their best in both work and life. We offer the following benefits to eligible employees:
We cover 100% premium coverage for employee medical insurance, 80% premium coverage for dependents and offer a Health Savings Account(HSA) with a company match. As well as Dental, Vision, Short/Long term Disability, Basic Life, Voluntary Life and AD&D insurance plans. In addition to Flexible Spending Account(FSA) Options like Health Care, Limited Purpose and Dependent Care.
Our time off and leave plans are: 10 paid holidays per year plus 17 days of Paid Personal Time Off(PPTO) (prorated upon hire and increased by tenure) and 10 paid sick days per year as well as 12 weeks of paid Parental leave and 8 weeks of paid Supplemental Disability.
We also provide generous benefits like mental and emotional health benefits through our EAP and Lyra. A 401K company match, gym and cellphone service reimbursements. The Company reserves the right to modify or change these benefits programs at any time, with or without notice.